A confederate is a person who is aware of the experiment and works for the researcher. The remaining members of the group were confederates of the researcher. Which line on the right-a, b, or c-is the same length as line x on the left?Įach group of participants had only one true, naïve subject. They were asked to identify which line segment from the first group (a, b, or c) most closely resembled the fourth line segment in length.įigure 12.17 These line segments illustrate the judgment task in Asch’s conformity study. Participants were then shown a fourth line segment: x. In one study, a group of participants was shown a series of printed line segments of different lengths: a, b, and c ( Figure 12.17). Solomon Asch conducted several experiments in the 1950s to determine how people are affected by the thoughts and behaviors of other people. We begin this section with a discussion of a famous social psychology experiment that demonstrated how susceptible humans are to outside social pressures. The topics of conformity, social influence, obedience, and group processes demonstrate the power of the social situation to change our thoughts, feelings, and behaviors. In this section, we discuss additional ways in which people influence others. Define groupthink, social facilitation, and social loafing. Describe Stanley Milgram’s experiment and its implications.Define conformity and types of social influence.By the end of this section, you will be able to:
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